Better Balanced
Better Balanced is a nutrition coaching business that provides support and accountability in making long-term, sustainable life-style changes. Better Balanced sought a minimalist design for its workout programs, food programs, calendars, and workout tracking logs for individuals to use on a daily basis.
2020-Present
“In the beginning I reached out to Kaleigh on short notice looking to get a little help with some PDFs for my small business. I was in a time crunch and she responded immediately. I gave her a few details of what I was looking for including my logo, dates, and some verbiage. She responded immediately with the perfect graphic for my business. I did not need to change one thing. It was so well designed and so clear. I could not be happier with Kaleigh’s work. This is why I continue to work with Kaleigh. After seeing my marketing, I have had people reach out to see if Kaleigh was available for design work. I could have recommended her faster. ”
Workout Programs
I created an original template in Illustrator that is used specifically by Better Balanced for their new workout programs. Better Balanced sends me data for each new workout program and I design the program overview using my template. Making sure the template is clear, minimal, and clean allows the overviews to be printed and accessible for desktop and mobile application use.
Calendars & Marketing
Each calendar is set up with original templates I created in Illustrator allowing clients to track their progress. Included within the template are a variety of call-to-actions encouraging clients to share their successes and participate in brand interactions. This template is a marketing tool that organically brings the Better Balanced community together.
