Theater On the Lake/The Lakefront Restaurant

The Lakefront Restaurant 2021

Lakefront Hospitality hired me to design social media posts featuring my own photographs, create email marketing templates, and develop food and drink menus. Given the seasonal fluctuations in guest numbers and the venue's unique location, they wanted to enhance their marketing efforts to maintain visibility throughout the year. Beyond being a restaurant, Theater on the Lake and The Lakefront Restaurant also serve as event and concert spaces. Consequently, it was essential to focus on marketing for concerts and creating event collateral. Using Illustrator and Photoshop, I crafted engaging and informative marketing materials and email templates to promote upcoming events effectively.

After/Before Beverage Menu Redesign

Marketing Flyers

Marketing Flyers

Air and Water Show 2024

Theater on the Lake hosts a massive event with vendors for the annual Chicago Air and Water Show. In addition to creating email and social media posts, I was retained to design drink and food menus. Theater was expecting over 900 people to attend each day of this 3 day event. With this crowd size in mind, they desired clean, minimalistic food and drink menus to improve the efficiency of order taking and to increase sales. Significant to these menus was showcasing each vendor in support of the vendors’ promotional efforts.

Air and Water Show 2023

Theater on the Lake hosts a massive event with vendors for the annual Chicago Air and Water Show. In addition to creating email and social media posts, I was retained to design drink and food menus. Theater was expecting over 900 people to attend each day of this 3 day event. With this crowd size in mind, they desired clean, minimalistic food and drink menus to improve the efficiency of order taking and to increase sales. Significant to these menus was showcasing each vendor in support of the vendors’ promotional efforts.

Air and Water Show 2022

Theater on the Lake hosts a massive event with vendors for the annual Chicago Air and Water Show. In addition to creating email and social media posts, I was retained to design drink and food menus. Theater was expecting over 900 people to attend each day of this 3 day event. With this crowd size in mind, they desired clean, minimalistic food and drink menus to improve the efficiency of order taking and to increase sales. Significant to these menus was showcasing each vendor in support of the vendors’ promotional efforts.

Marketing and Social Media Posts

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Student Work